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Ola Electric will make its entire range of products available on the Open Network for Digital Commerce (ONDC) platform starting next week. This move aligns with ONDC’s vision to revolutionise the e-commerce landscape by promoting open and inclusive digital marketplaces.
“All Ola Electric products will be available on ONDC from next week onwards. ONDC is the future of commerce,” posted Ola chief Bhavish Aggarwal on X.
The ONDC initiative, backed by government support, aims to create a unified network for various commerce platforms, enabling greater transparency and reducing the dominance of major e-commerce players. By joining ONDC, OlaElectric seeks to leverage this emerging infrastructure to expand its market reach and facilitate easier access to its products for consumers across India.
Aggarwal has been bullish on ONDC and recently said, “At Ola, we’re building the future of commerce with ONDC, which will enable kiranas and small merchants to reach consumers through digital networks. ONDC is the future.”
This comes after he declared ONDC “the UPI moment for e-commerce” at the recent Ola Sankalp 2024 event.
At the same event, he also announced that the company would change its name from Ola Cabs to Ola Consumer, as it expands its services beyond cabs. “We are going to offer a much broader suite of consumer services. Many of you have already used some of these. As I said, our ambition is to truly make commerce accessible, affordable, and efficient,” said Aggarwal.
For the same, Ola Consumer is integrating with ONDC to reduce the cost of commerce and expand service categories. Currently, Ola users can order food and beverages via ONDC through the Ola app, with plans to expand to groceries and fashion items.
The company has also integrated a food delivery plugin within its app, enabling users to access a variety of restaurants and food brands listed on ONDC. This feature is in the pilot phase, available to Ola employees and a select group of consumers.
Aggarwal also plans to leverage the power of ONDC to take on the likes of Zepto and Blinkit. The company plans to implement fully automated dark stores and fulfilment centres to revolutionise warehousing and improve the commerce supply chain.
In addition, Ola is focusing on sustainable logistics by electrifying its delivery operations, which is expected to reduce logistics costs by about 50% and create additional jobs.
