Snowflake has announced a partnership with Netflix to enhance the streaming giant’s advertising capabilities through the use of Snowflake’s Data Clean Rooms. This collaboration is set to play a pivotal role in creating a secure and privacy-safe environment for Netflix’s advertisers, enabling them to gain deeper insights and improve campaign performance.
Data Clean Rooms are becoming increasingly important in the digital advertising landscape as they allow multiple parties to collaborate securely with sensitive or regulated data while maintaining data privacy.
Snowflake’s Data Clean Rooms provide a controlled environment where Netflix’s advertisers can analyse data without compromising user privacy. This technology allows advertisers to determine audience overlap, post-campaign reach, frequency, and last-touch attribution in a secure manner.
Netflix, which has been expanding its advertising business since introducing an ad-supported subscription tier in 2022, stands to benefit significantly from this partnership. The use of Snowflake’s Data Clean Rooms will enable Netflix to offer its advertisers more precise targeting and comprehensive analytics. This is crucial as Netflix continues to build its ad tech capabilities and aims to provide advertisers with effective ways to reach its highly engaged audience.
For Season 3 of Bridgerton—Netflix’s sixth most popular English-language TV series of all time—the company has secured multiple international on-screen title sponsors, including Pure Leaf, Amazon Audible, Puig, Booking.com, Stella Artois, and Hilton.
Last week, Netflix partnered with LVMH, COTY, Gucci, Kaiku Caffee Latte, Aeromexico, Google, and Rakuten for the highly anticipated return of Emily in Paris.
By leveraging Snowflake’s advanced data solutions, Netflix will offer a more robust advertising platform that aligns with modern privacy standards and meets the demands of advertisers looking for secure data collaboration tools.
Overall, the partnership between Snowflake and Netflix is a strategic step towards revolutionizing how advertisers engage with audiences on streaming platforms, ensuring both privacy and effectiveness in digital advertising campaigns.
