Fractal’s backing as a prominent AI company and its strong relationships with Fortune 500 enterprises position Flyfish for success
Adobe flushes out various generative AI based services besides partnering with NVIDIA and Accenture.
Rachita talks about the imbalance in the workforce and urges women around the conference to be the voice of all minorities and build an ecosystem of cultural inclusion and diversity.
Jasper, formerly Jarvis.ai, is an AI copywriting tool used by over 30,000 content marketers globally.
For a long time, India has been a suppliers market. The focus on the customer and their needs are limited, with the market centring around sales and products. But technology
WebEngage offers a marketing automation platform to help marketers store data, provide actionable insights and orchestrate omnichannel campaigns.
In line with the changing privacy landscape, Google has introduced a data-driven attribution model for its ads.
With over 87,000 followers, Rozy is one of the leading social influencers on the photo and video sharing app.
Brands today are differentiated by how well they know their customers and craft campaigns that are intuitive and useful for the end-customer. Data does exactly that and enhances the efficacy
For marketing teams and marketing technology companies, finding and growing valuable customers is the key to constructing a profitable business. Large marketing firms for years have recognised that personalised customer
Today, the “.AI” domain name is the go-to choice for AI Artificial Intelligence businesses and startups. While the registration price of the .AI TLD is higher than other domain registrations,
“Data is a natural resource.” It is quite common these days to find CEOs, CMOs and analysts quoting ‘data’ as the next big thing in the industry. But the real
So far the role of artificial intelligence has only been that of an assistant to human creativity. Today, new and improved AI-based tools like those of Adobe, are invigorating artists
Textbooks have taught us what does the 4P’s mean in marketing but a Bangalore based business start-up has actually redefined how to bring life to these 4P’s and go beyond
Over the years, the marketing domain has gained significant popularity. Today, without marketing, it would be difficult for businesses to stay competitive in the industry. To succeed in marketing, organisations
Gone are the days when social media was just about sharing photos, chatting or connecting with long lost school friends. Today, social media has become a go-to platform for brands
The data protection and data management market has grown significantly in the last few months. According to reports, more than $1 billion has been invested in data protection and management
In the last few years, the market for marketing automation software has increased significantly and is expected to reach $5.5 billion in 2019, according to an estimate by Markets and
The last five years have witnessed an incremental shift in the mindset of what Artificial Intelligence can do to optimise marketing efforts for corporations globally. We’ve seen how more recently,
As companies learn to process the flood of data from all sides, traditional models of marketing are slowly giving way to smarter, niche strategies. Firms are now using big data
Ashwin had completed his Bachelors in Mechanical Engineering from IIT Roorkee, following which he pursued Masters in Management Studies from NMIMS (Mumbai). Besides, he is an enthusiastic golfer and prefers
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