TIME and OpenAI have entered a multi-year content deal and strategic partnership to integrate TIME’s journalism with OpenAI’s products, including ChatGPT.
The partnership grants OpenAI access to TIME’s archives spanning 101 years, enabling the use of this content in AI-generated responses with citations and links to the original sources on Time.com. Further, the collaboration aims to expand global access to accurate and reliable information.
Mark Howard, TIME’s Chief Operating Officer, said that the partnership aligns with TIME’s history of innovation in delivering journalism. “This partnership with OpenAI advances our mission to expand access to trusted information globally,” he said.
Brad Lightcap, Chief Operating Officer of OpenAI, emphasised the partnership’s role in facilitating access to news content and supporting reputable journalism by ensuring proper attribution to original sources.
Additionally, the partnership allows TIME to utilise OpenAI’s technology for developing new products and provides an opportunity for TIME to offer feedback and practical applications to enhance the delivery of journalism in OpenAI’s products.
Prior to this OpenAI has partnered with several prominent media houses to enhance its AI models and provide high-quality content to users. These partnerships include Le Monde and Prisa Media, which bring French and Spanish news content to ChatGPT, as well as Vox Media, The Atlantic, and News Corp, which provide a wealth of journalistic content for training and user engagement.
Additionally, OpenAI has collaborated with Axel Springer, Financial Times, and Associated Press, among others, to support the dissemination of accurate and balanced news stories.